Top Tips
AUDITSU
As digital accessibility gains prominence globally, organisations face differing compliance requirements across regions. The European Accessibility Act (EAA) and the Americans with Disabilities Act (ADA) represent two distinct regulatory frameworks with crucial differences in scope and implementation. The EAA explicitly covers a wide range of digital products and services, creating a more comprehensive framework for accessibility in the European Union.
With the EAA set to take full effect in 2025, US companies operating in European markets must understand these new requirements. The legislation establishes uniform accessibility standards across EU member states, while the ADA's application to digital spaces has largely developed through case law rather than explicit statutory language. Both frameworks reference Web Content Accessibility Guidelines (WCAG) as best practice standards, though neither fully codifies them.
The implications for US businesses shipping products to Europe are significant, as EAA non-compliance could result in market access restrictions. Companies must navigate these divergent regulations whilst ensuring their digital offerings remain accessible to the estimated one billion people worldwide with disabilities. With GDPR-level disruption anticipated from the EAA's implementation, forward-thinking organisations are already adapting their accessibility strategies to meet both frameworks' requirements.
While both the European Accessibility Act (EAA) and Americans with Disabilities Act (ADA) aim to eliminate barriers for people with disabilities, they differ significantly in their approach, scope and enforcement mechanisms.
The ADA, enacted in 1990, represents a broad civil rights law prohibiting discrimination against individuals with disabilities across various domains including employment, public services, and accommodations. It consists of five titles addressing different sectors of society.
The EAA, on the other hand, is more focused on products and services, particularly in the digital realm. Enacted in 2019 with full implementation required by June 2025, it targets key products and digital services such as websites, mobile apps, e-commerce platforms, banking services, smartphones, ATMs, and operating systems.
Unlike the ADA's broad civil rights framework, the EAA imposes specific, technical accessibility standards (via EN 301 549) and applies uniformly across all EU member states.
The ADA predates widespread internet usage, leading to ongoing interpretations about its application to digital environments. US courts have increasingly ruled that websites and digital properties constitute "places of public accommodation" under the ADA.
The EAA explicitly addresses digital accessibility with specific requirements for websites, mobile applications, and digital products. It mandates compliance with recognised accessibility standards and provides clearer guidelines for businesses.
Key differences include:
The enforcement approaches differ significantly between these two frameworks. ADA enforcement primarily occurs through litigation, with individuals filing lawsuits against non-compliant organisations. This has led to thousands of accessibility lawsuits annually in the US.
The EAA relies more on regulatory oversight, with designated market surveillance authorities in each EU member state responsible for monitoring compliance. Penalties for non-compliance can be substantial, potentially reaching millions of euros depending on the violations.
Enforcement differences:
Both laws require organisations to make reasonable accommodations, but the EAA provides more detailed technical specifications about what constitutes compliance. The EAA also implements a CE marking system for compliant products, creating greater clarity for both consumers and businesses.
Digital accessibility forms the cornerstone of both the ADA and EAA legislative frameworks, though they approach implementation with distinct requirements and timelines. The EAA explicitly addresses digital services while the ADA has evolved through interpretation to encompass digital accessibility requirements.
The Web Content Accessibility Guidelines (WCAG) serve as the technical foundation for both American and European accessibility regulations, though their adoption differs significantly. The EAA specifically references EN 301 549, which incorporates WCAG standards, making compliance more straightforward for organisations operating in the EU.
In contrast, the ADA does not explicitly mention WCAG, yet US courts have increasingly recognised these guidelines as the de facto standard for digital accessibility compliance. The most recent WCAG 2.2 guidelines introduce additional success criteria focused on cognitive accessibility and mobile interfaces.
Organisations operating across both markets must remain vigilant as the EAA's 2025 compliance deadline approaches, while the ADA continues to be enforced through litigation. Meeting these standards not only avoids legal penalties but also expands market reach by approximately 15% to include users with disabilities.
The convergence of accessibility laws has spurred remarkable innovations in assistive technologies and accessibility tools. Screen readers, voice recognition software, and alternative navigation methods have evolved dramatically to support users with visual, motor, and cognitive impairments.
These technologies now integrate seamlessly with digital products and services across platforms, creating more inclusive user experiences. Importantly, the EAA explicitly covers a broader range of digital products compared to the ADA, including e-commerce platforms, banking services, and e-books.
Recent innovations include:
However, it is important to recognise that not all of these technologies deliver on their promises. In particular, accessibility overlays have come under scrutiny. The European Disability Forum (EDF) and the International Association of Accessibility Professionals (IAAP) have issued a joint statement warning that overlays do not make websites accessible or compliant with European legislation. These tools often mask underlying issues rather than resolving them and can even introduce new barriers for users with disabilities.
Accessibility regulations like the EAA and ADA create ripple effects across organisations, consumers, and legal frameworks that extend beyond mere compliance. These laws fundamentally reshape corporate priorities, user experiences, and legal exposure in increasingly digital marketplaces.
Implementing accessibility features represents a critical component of corporate social responsibility that extends beyond legal requirements. Companies embracing accessibility often experience enhanced brand image as consumers increasingly value inclusive practices.
Research indicates that 71% of consumers with disabilities will immediately leave a website that isn't accessible, affecting both reputation and revenue. The Equality Act 2010 in the UK further reinforces this obligation for British businesses, creating alignment with both ADA and EAA principles.
Organisations demonstrating commitment to accessibility through reasonable adjustments typically outperform competitors in consumer trust metrics. This commitment often includes accommodations for neurodivergence, recognising that accessibility benefits extend beyond physical disabilities.
Forward-thinking companies view accessibility not as a compliance burden but as a strategic advantage that expands market reach whilst fulfilling ethical obligations.
Accessibility features provide tangible benefits across diverse user populations. Screen readers depend on properly structured content and descriptive alt text to convey information, while colour contrast standards ensure readability for those with visual impairments.
Digital platforms must be perceivable, operable, understandable, and robust to meet accessibility requirements. Keyboard navigation represents a fundamental feature that benefits both disabled users and power users seeking efficiency.
Solutions like UserWay offer organisations tools to improve accessibility without complete redevelopment. Captions and transcripts have shown to increase engagement by 40% among all users, not just those with hearing impairments.
Self-service kiosks and self-service terminals present unique challenges under both regulatory frameworks, requiring physical and digital accessibility features. The EAA specifically addresses these technologies, providing clearer guidance than the ADA's more interpretive approach.
Non-compliance with accessibility regulations carries significant financial and legal consequences. Under the ADA, American companies face litigation risks with settlements starting at $75,000, while serial plaintiffs have targeted multiple businesses.
The EAA establishes specific penalties for non-compliance that member states must enforce, creating a more standardised approach than the litigation-driven ADA enforcement. Companies operating across markets must navigate both frameworks simultaneously.
Regular accessibility audits represent a proactive approach to mitigating legal exposure. These assessments identify barriers before they result in complaints or lawsuits.