How much revenue is inaccessibility costing you?
101 million disabled consumers in the EU. £274 billion in UK spending power alone. Calculate what that means for your business.
UK Purple Pound spending power
Have walked away from a business
Revenue for inclusion leaders
The headline is calculated from the revenue you enter: your sector digital revenue share, apportioned across the markets you select, then multiplied by the disabled share of consumers in those markets (WHO prevalence for Europe, 24%) and the share who have walked away from a business over poor accessibility (Scope, 2015). Market context figures use Eurostat population and household consumption data, World Bank GDP data, and published research on accessibility impact (Scope, Accenture, Click-Away Pound Survey). These are indicative projections, not guarantees, and the headline is an upper bound rather than a measured loss. Actual impact depends on your product, market, and user base.